With the launch of Isentia Mediaportal thoughout SEA we needed to create internal hype around the launch. I came up with the concept of the Portalbots. Each bot represented a module within Mediaportal that needed to be mastered by our staff. The staff were each given a checklist for each module and once completed they became that Portalbot. They received a certificate and a t-shirt of their favourite completed Portalbot module. We also set up a landing page where the staff could check their progress and compare that to other staff throughout SEA.
Art Direction